Multidisciplinary designer based in the city of bridges.
Pomo d'Oro
Visual Identity & Packaging
About the Brand
In my opinion, tomatoes are a perfect food. That's why I created Pomo d'Oro, a fictional tomato company located in the heart of Campania in Southern Italy. Pomo d'oro is family-owned, and its founders are the grandchildren of Assunta Tramonti, who has spent her lifetime growing and canning tomatoes with love and care.
The Challenge
For the purposes of this exercise, I wanted to create a pleasing visual identity that would highlight two things: that Pomo d'Oro is rooted in its family history, and that it champions the goodness of homegrown, minimally processed foods.
The website design was built in Figma. If you would like to view the prototype, or this project in its entirety, please feel free to contact me.
© Amanda M. Cohen 2023.
© Amanda M. Cohen 2023.
The typeface used on this website are Degular by OHNO Type Co.